I didn’t start in creative strategy, I started by learning how to earn attention.
As a content creator, I built a community of 130K+ on TikTok and 30K on Instagram, learning firsthand what makes people stop, watch, and engage.
I then spent two years as the co-founder of a UGC agency, leading creative strategy from customer research and concepts to scripting, creator direction, and production.
Today, I run Solads Creative, working with ambitious DTC brands to bring together creator instinct, hands-on production experience, and a performance mindset focused on finding more winning ads.
I’ve worked primarily in the French market, but have also created ads for the USA, the UK, Italy, the Netherlands, Germany, and Spain.
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